Brand Marketing Manager

About the RoleA fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a Brand Marketing Manager to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them — building emotional resonance with students while earning credibility with business partners. This is a high-ownership role at a scrappy, mission-driven startup (11–50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy. What You'll Do• Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader. • Own social media strategy for TikTok, Instagram, and YouTube Shorts (Gen Z) and LinkedIn (B2B); partner with the social team to create engaging content and experiment with new formats. • Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously. • Build and scale influencer and creator partnerships end-to-end — from sourcing and contracting through to ROI measurement — while cultivating long-term creator relationships. • Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights. What We're Looking For• Required: • Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy. • Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn. • End-to-end experience managing creator programs and influencer marketing campaigns (sourcing → execution → measurement). • Ability to craft messaging that resonates with Gen Z student audiences while simultaneousl