Growth Marketing Lead

About the RoleWe're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one. As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds. This role is based on-site in New York City. Visa sponsorship is not available. What You'll Do• Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability • Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs) • Develop cohesive growth strategies that place creative at the center of paid advertising programs • Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers • Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks • Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns What We're Looking ForRequired: • 4–8 years of paid media experience; agency and/or consumer app background strongly preferred • Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management • Proven track record managing accounts with seven-figure+ annual media budgets ($1M+) • Experience running paid media campaigns across Meta, TikTok, and Google • Strong analyti