GTM Enablement Specialist

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. What you'll work onEvery day is different, but here's an example of the kind of things you'll work on: • Build 9fin's sales enablement function from the ground up, creating the playbooks, onboarding programs, and training frameworks that will scale our commercial team • Design and deliver structured 30/60/90 day onboarding plans for SDRs, AEs, and sales leaders joining the UK team • Run trainings on core sales methodologies (MEDDPICC, MEDDIC, BANT), the fundamentals of calling and email outreach, and deal strategy • Partner closely with product to embed product knowledge into ongoing training, knowledge checks, and enablement content • Develop persona-based training tailored to 9fin's customer segments — banks, asset managers, private equity firms, law firms, and advisors • Sales tech stack training across Salesforce, HubSpot, Notion, Clay, Gong, Apollo, and our AI toolkit (Claude, ChatGPT, Granola) • Document sales processes and lead change management as new programs, tools, and frameworks roll out across a fast-growing global team • Build a career progression model and enab