Easygenerator
About EasygeneratorWe’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. Role SummaryThe Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. Core ResponsibilitiesDemand Engine & Pipeline • Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics • Own marketing-sourced pipeline targe