Head of Product Marketing

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!) Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants. We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform. Whether you are an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, or are an established Head of Product Marketing looking for your next challenge we'd love to hear from you! note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership You’ll: • Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business • Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes • Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence • Define and evolve differentiated positioning across a regulated, multi-stakeholder platform • Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments • Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence We’re looking for someone who: • Brings deep B2B product marketing experience within technology and/or regulated environments • Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape