Marketing Automation Specialist — Dynamics CRM | Remote

Headquarters: Remote URL: https://www.toptal.com/ About the Role We're looking for a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You'll own campaign management end to end — from build and automation logic through performance analysis — turning data into clear, actionable improvements. If you're comfortable owning both the technical automation setup and the analytical side of campaign performance, this role is built for that. What You'll Do • Design and manage marketing campaigns within Microsoft Dynamics CRM • Build and maintain marketing automation workflows, including triggers, segmentation, and lead nurturing logic • Analyze campaign performance data to identify trends, gaps, and optimization opportunities • Continuously refine campaigns based on data-driven insights • Maintain clean, accurate data within Dynamics CRM to support reliable reporting and segmentation • Collaborate with marketing and sales stakeholders to align campaigns with broader business goals • Troubleshoot automation issues and ensure smooth, reliable campaign execution • Rep