Paid Social Senior Associate Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 3066 - Paid Social Senior Associate Director - GCS Role Summary and Impact The Paid Social, Senior Account Associate Director is the paid social lead for designated clients/campaigns and is responsible for delivering category-defining capabilities and services across all Biddable channels, with a particular focus on paid social activity. Success in this role involves providing strategic insight across a breadth of channels, helping to evolve best practice within the paid social channel specifically, and leading a team (including ultimate responsibility for quality of work within this team). • Responsible for effective oversight of designated account campaigns and weaving these into the overall cross-channel campaign strategy ​ • Support the team Client Director & Media Activation Practice Lead in capacity planning & resource management for the team​ • Oversea development and creation of paid social best practices in region coordinating with global EMEA / APAC team to ensure consistency across regions (with ultimate accountability for adherence to controls and best practices across all channels in the immediate account team)​ • Be the p