Clera
About the RoleWe're a seed-stage enterprise AI platform startup based in Berlin, building software that helps organisations securely adopt and integrate generative AI across their entire operations. Our platform is model-agnostic, security-first, and deployed by companies ranging from mid-market to large enterprise — primarily in Europe. We're looking for a Product Marketer who sits at the intersection of product and market: someone who turns frequent product releases into sharp positioning, compelling stories, and sales-ready materials. This is a central role that shapes how customers and prospects understand our capabilities as both the product and the category evolve. This is an on-site role in Berlin, Germany. Visa sponsorship is not available. What You'll Do• Own go-to-market plans for every meaningful product release and execute them across the right channels. • Turn product releases into compelling narratives that explain clearly why new features matter to buyers. • Develop and maintain positioning that differentiates the product for different buyer personas and markets (e.g. enterprise IT leaders vs. AI leads). • Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers. • Work directly with customers, support tickets, and sales calls to surface and translate user value into marketing and sales assets. • Enable sales and customer success with messaging frameworks, collateral, and ready answers to difficult product questions. • Help define category positioning for enterprise AI as the market and product evolve. • Participate in product reviews to understand what is being built and why. • Appear on camera and participate in public-facing demos or presentations as needed. What We're Looking ForMust-haves: • 3+ years of product marketing experience, specifically delivering go-to-market for software features or products. • Proven track record owning end-to-end GTM — from planning through execution acro
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