Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)

About Better Collective Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products. As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships. Gaming and esports represent one of our biggest growth opportunities. We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe. About the Role This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including: • FUTBIN • HLTV • Dust2 Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions. You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities. Key ResponsibilitiesSales Strategy • Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe. • Identify new revenue opportunities across gaming, technology and youth-focused categories. • Build scalable commercial products that go beyond traditional advertising. • Develop annual category strategies for gaming and esports. Business Development You will already have senior relationships with: • Gaming publishers • Console manufacturers • PC hardware brands • Technology companies • Telecommunications • Energy drinks • The Big Six global agency holding groups • Agencies specialising in gaming Own a pipeli