Senior ASO Manager

About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the roleWe're looking for a Senior ASO Manager to own and scale our App Store and Google Play presence worldwide. You'll drive organic growth through keyword optimization, store-page experimentation, and localization, while running Apple Search Ads to acquire users efficiently. This is a hands-on, data-driven role with full ownership of our store performance metrics — you set the strategy and you ship it. Key Responsibilities• Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries. • Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion. • Screenshot & metadata localization — Localize creative and copy for key markets. • In-App Events optimization — Use Events to drive discovery and conversion. • CPP management — Build and manage Custom Product Pages and map them to acquisition channels. • Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups, with bid management and automation. • Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements). Metrics you'll own• CTI — conversion from impression to install • Organic installs — volume and growth • CPT — cost per tap • CPA — cost per action Qualifications• Qualification 1 • Qualification 2 • Qualification 3 • Qualification 4 Nice to have• 5+ years in ASO with senior ownership of iOS (Google P