Senior Brand / Visual Designer (m/f/d)

#NEWISBEAUTIFULYour mission You are a confident visual designer, creative storyteller and cultural thinker. You drive the creative output of brand-focused projects and work closely with teams and clients to develop strong brand narratives, identities and experiences. Brands today function less as static identities and more as operating systems: adaptive, scalable, and increasingly dynamic across digital products and services. Your role is to help define, design and implement such systems – ensuring they perform reliably across channels, platforms, and use cases. Deine Aufgaben • Lead the creative development of brand identities, from strategic foundations to visual execution. • Develop brand narratives and creative routes, translating strategy into expressive and scalable visual systems. • Guide and mentor designers, ensuring high craft quality and conceptual clarity. • Work with global brands, publishing houses and public institutions (e.g. healthcare, cities, universities) on complex branding challenges. • Translate brand strategies into digital products and cohesive brand experiences across touchpoints. • Collaborate closely with strategy, product and technology teams to ensure consistency and impact. • Present ideas clearly and confidently to clients, enabling alignment and decision-making. • Prepare remote and on-side workshops and are willing to facilitate them together with our Design Directors. • Contribute to and evolve design systems that function as operational brand platforms, not static guidelines. • Take ownership of projects with a hands-on mentality, from concept to delivery. Dein ProfilYour Profile • 6+ years of experience in brand and visual design, ideally within a design agency environment. • Strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth. • Proven ability to connect strategy, storytelling and design execution. • Deep understanding of visual identity systems, typography, layout and color a