Senior Demand Generation Marketing Manager

Headquarters: Remote About the Team Netlify is a product-led growth company with an unusually large organic top-of-funnel, where tens of thousands of people discover and sign up for Netlify every day. That organic motion is real and meaningful, but paid acquisition is a new investment area for the marketing team, and there's a clear opportunity to build that capability from the ground up. As Senior Manager, Demand Generation & Performance Marketing, you'll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. You'll report to the CMO, with a planned transition to the VP of Growth Marketing as that function scales, and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to make sure paid-acquired users don't just land, but convert and stick. This is a builder role at a company where the organic foundation is already strong, and your job is to build the paid layer that extends its reach. What You'll Do • Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out. • Own the call on where paid creates incremental value for Netlify. Design the tests, prove which channels and audiences drive growth our organic funnel wouldn't have delivered anyway, and decide