Senior Digital Marketing Manager - Paid Social

Headquarters: United States URL: https://www.brandogdigital.com/ Location: Remote (US, Canada or Latin America) Type: Contract / FTE Equivalent Start: Immediately The Role We're seeking an experienced Senior Digital Marketing Manager to own a pod of paid social DTC accounts end to end: strategy, buying, and client relationship. You'll work directly alongside the founders to shape how we grow our clients' businesses and our agency's capabilities, while mentoring junior team members and drawing on them for support. Your primary responsibility will be your pod of accounts, and you will also assist the founders across the business with other clients as needed. Key Responsibilities Whole-Business Performance • You evaluate accounts through blended CAC, contribution of paid to total revenue, new-vs-returning mix, and retention signals, and you make day-to-day decisions off real performance. Forecasts are a guide and the actual numbers drive your decision-making. You can explain why platform ROAS alone is a bad compass. Campaign Strategy & Execution <