Social Media Ads Manager (Paid Social)

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes. Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures. This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers. What you'll own (your KPIs) • Paid social CPA against a defined blended target. • ROAS / return on ad spend at the channel level. • Spend efficiency and budget pacing. • Creative testing velocity and win rate. • Channel growth — scaling spend profitably over time. Key Responsibilities • Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio. • Hit performance targets. Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales. • Drive the creative engine. Partner wi