Oviva
Role overview: As the Senior Marketing Manager, you will play a pivotal role in shaping and executing Oviva's B2B content marketing strategy to drive NHS GP referrals, raise brand awareness and support business growth. You will create compelling, evidence-based content across multiple channels, work on the Oviva website and its SEO performance, own the patient testimonials workstream and lead the coordination of our in-person events. Working closely with the Marketing Lead, you will ensure all content is aligned to Oviva's brand, mission, and audience needs. Job requirements Essential: • Proven experience (3+ years) in B2B and content marketing within the healthcare sector. • Strong copywriting and content creation skills across multiple formats (email, blogs, case studies, web pages). • Experience planning and managing events, including conferences, stands, and sponsorship. • Hands-on experience managing websites using WordPress (or a similar CMS), with working knowledge of SEO best practices. • Experience producing or managing podcast and/or video content, or similar. • Data-driven mindset with experience analysing campaign performance and translating insights into strategy. • Excellent communication and stakeholder management skills, with confidence working across clinical, product, and commercial teams, as well as external agencies Desirable: • Experience working with the NHS including GP Networks and PCNs. • Familiarity with lead generation strategies and marketing automation best practices • Experience using email marketing platforms such as Salesforce Marketing Cloud (or similar). Job responsibilities Content Strategy & Execution • Design, develop, and deliver creative content strategies for B2B marketing campaigns that align with Oviva's annual goals and audience needs. • Create high-quality, impactful content across multiple formats, including email campaigns, blog posts, case studies, and web pages. • Repurpose and adapt content across